ITV, the UK free-to-air commercial broadcaster, has agreed an extension to its deal with multi-sport promoter Matchroom that will see its snooker and darts events remain on the channel.
The one-year deal will see events broadcast on ITV’s variety of platforms, ranging across both its four main channels and its ITVX free OTT streaming service.
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In terms of snooker, the deal covers the World Snooker Tour’s British Open, Champion of Champions, Players Championship, and Tour Championship events through the 2024-25 campaign, which will run through May 2025.
The deal begins with the already underway British Open, which began on September 23 and will run through September 29.
On the darts side of the deal, Professional Darts Corporation (PDC) events The Masters, UK Open, European Championship, and the Players Championship finals, as well as a minimum of seven events from the World Series of Darts and that series’ Finals, will be broadcast by ITV.
This makes the 2024-25 period ITV’s biggest-ever for darts coverage in terms of fixtures broadcast.
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By GlobalDataIt coincides with the expansion of the darts Masters from 24 players to 32.
Matchroom took a majority stake in the PDC in 2001, and the World Snooker Tour in 2009.
