FIFA+ was launched in April 2022 as a free direct-to-consumer offering. (FIFA imagery)

FIFA, soccer’s global governing body, is seeking investment of up to $2 billion to expand its FIFA+ streaming service, it has been reported.

The organization is working with UBS, the multinational investment bank, and a formal fundraising process is expected to kick off in July, according to Bloomberg.  

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The process will reportedly target mostly financial investors from the US and the Middle East.

Citing people with knowledge of the matter, Bloomberg reports that the investment would be in exchange for a minority stake in FIFA+.

The platform was launched by FIFA in April 2022 as a free direct-to-consumer offering that provides access to a range of content, including live matches, archive fixtures, original feature programming, and a live match center.

See Also:

FIFA aims to cover over 40,000 live matches on the platform each year, with games from 90 member associations across men’s, women’s, and youth soccer.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The streaming service has predominantly offered live streaming in smaller broadcast markets, with last year’s Women’s World Cup offered for free in countries where FIFA hadn’t sold TV rights.

FIFA’s most recent deal on the platform was with the Oceania Football Confederation (OFC), the governing body for soccer in the region, to stream all OFC competitions for the next two years.