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13 Dec 2016
Sponsorship and broadcast revenues at the DOSB, the German Olympics sports federation, have not risen as much as hoped since its formation 10 years ago, Alfons Hörmann, the body’s president, has admitted.
13 Dec 2016
Bobby Brittain, the outgoing marketing director of Coca-Cola in the UK, has claimed that the brand’s sponsorship of the Olympics puts it at a competitive disadvantage, going as far as to say the company’s Olympic sponsorship model “doesn’t function.”
05 Aug 2016
Nissan has insisted it was justified in deciding to sponsor the 2016 Olympic Games in Rio de Janeiro despite the economic downturn in Brazil that has impacted significantly on car sales.
Showing 1 to 3 of 3 entries