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08 Dec 2017
The NBA wants to stage more regular season games in Europe, but for now believes the annual showcase in London gives it the necessary direct presence in that market, and provides a focus for coverage throughout the year on TV and social media.
26 May 2017
Michael McCullough, chief marketing officer of the NBA’s Miami Heat, talks new revenue opportunities, fan engagement, life after The Big Three and eSports in an exclusive interview with Sportcal Insight.
Showing 1 to 2 of 2 entries