Showing 1 to 5 of 5 records |
15 Sep 2017
Adopting a two-year cycle for the Volvo Ocean Race will enable the most high-profile round-the-world sailing event to visit more markets and attract mainstream sponsors, but the event will not be compromising its core DNA as it is “no longer chasing the money.”
04 Aug 2017
With this year's NFL games in London looming, Sportcal Insight spoke to Melissa Brown, NFL UK’s vice-president of commercial partnerships, about the league's long-term commercial ambitions.
03 Aug 2017
In the run-up to the new 2017-18 soccer season, we analyse the playing shirts of all 38 clubs in the top divisions of England and Germany to track the development of club sponsorship in each league.
02 Jun 2017
A much-needed victory four years ago and a return to New Zealand have boosted interest in and commercial support for the British and Irish Lions
30 Mar 2017
A much-needed victory four years ago and an imminent return to New Zealand have boosted interest in and commercial support for the Lions.
Showing 1 to 5 of 5 entries