Eleven Sports teams up with Twitter to stream Ivy League football
By Callum Murray
Eleven Sports, the international pay-TV broadcaster, has announced a partnership with Twitter, the social media network, to live-stream Ivy League college American football games.
The partnership will begin by streaming seven games in October and November, and can be found via @ElevenSportsUSA on Twitter.
The deal was agreed recently, Eleven said, and is unrelated to one announced last year between One World Sports, the troubled cable and satellite sports broadcaster whose distribution assets were acquired by Eleven in March.
One World Sports had agreed a partnership with the US online sports network Whistle Sports to live-stream Ivy League American football matches.
As part of One World Sports’ broadcasting deal with the Ivy League, it planned to stream several matches using the Facebook Live platform on Whistle Sports’ Facebook pagesEleven Sports said that the games will be available for free to logged-in and logged-out users on Twitter and connected devices globally.
Marc Watson, Eleven Sports’ executive chairman and group chief executive, said: “ELEVEN SPORTS aims to meet the demands of underserved fans everywhere and with this innovative partnership we are doing just that – making top college action available in a very accessible and engaging way.
“We are truly platform agnostic, we will go where the fans demand to consume their sports action and we are looking forward to working with Twitter and the Ivy League to grow this exciting partnership for the benefit of these dedicated fans.”
Eleven Sports said that it will post further features such as game-in-progress clips (GiPS) during the live streams on Twitter.