LaLiga banks €1.4bn in media revenues for 2016-17 as new sponsor signs up
The clubs in Spanish soccer’s LaLiga received €1.39 billion ($1.62 billion) from the sale of broadcasting rights in the 2016-17 season.
This represents an increase of €388.7 million on the previous year as the league benefited from lucrative new domestic and international rights deals following the return to collective selling ahead of the previous campaign.
The figure, which covers Spain’s top two divisions and was in line with expectations, emerged from an audit report from PricewaterhouseCoopers presented and approved at an ordinary general assembly in Madrid on Thursday.
Media rights revenues amounted to €1.13 billion in the 2015-16 season, the first under a new centralised marketing system introduced in the wake of a Royal Decree.
The clubs have cashed in on the back of premium live rights deals with Mediapro, the Spanish sports rights agency, and Movistar Plus, the pay-TV service operated by telecoms giant Telefónica, worth €2.65 billion over three years to the end of the 2018-19 season.
Meanwhile, telecoms companies Vodafone and Orange are paying €300 million over the same period for the ‘bar and pub’ rights.
The report also noted that media revenues had also been lifted by new deals in Japan, Korea, Latin America and Turkey.
LaLiga’s total net revenues in 2016-17 came to €1.64 billion, an increase of €395.2 million on the previous year, mostly attributed to the growth in broadcasting income.
The assembly was overseen by Javier Tebas, the president of LaLiga, who welcomed Juan Luis Larrea, the acting president of the RFEF, the acting head of the Spanish soccer federation.
This was significant given the tense relationship between Tebas and Angel Maria Villar, the former RFEF president, who has been suspended after being charged with corruption.
In other developments, El Corte Inglés, the renowned Spanish department store group, has been confirmed as one of the main sponsors of the top two Spanish leagues for the 2017-18 season.
Under the agreement, Viajes El Corte Inglés will serve as the official LaLiga travel agency.
Tebas said: “We are very satisfied that a company with the experience and recognition of El Corte Inglés has joined the family of football. The union with one of the most important national brands is a demonstration that the value of LaLiga continues to grow, as well as our efforts to be linked to brands which offer fans of Spanish football a 360-degree experience.”
El Corte Inglés is already a prominent sponsor of the ACB, the organiser of Spanish basketball’s top-tier Liga Endesa and other competitions, in a deal that came into effect this year and runs to 2020.