Home favourites lift ESPN’s US Open audience by 8 per cent
ESPN, the US sports broadcaster, has achieved an 8-per-cent rise in its average audience for tennis’ US Open, one of the sport’s four ‘grand slams’, this year.
The total average audience for ESPN’s exclusive coverage of the tournament so far has risen to 874,000, compared with 809,000 for last year’s US Open.
In addition, the broadcaster's streaming audience has increased by 45 per cent.
ESPN’s audience figures will likely receive another boost as it will be an all-US affair in the women’s singles final with Sloane Stephens (pictured) taking on Madison Keys tomorrow.
Stephens’ semi-final victory over her compatriot Venus Williams attracted a 0.9 overnight television rating on ESPN yesterday, while Keys’ defeat of her fellow American Coco Vandeweghe achieved a 1.4 rating in its earlier time slot on the channel.
Argentinian Juan Martin Del Potro’s defeat of Switzerland’s Roger Federer in the quarter-finals of the men’s singles on Wednesday night gained a 1.6 overnight rating, 45-per-cent higher than the same time slot achieved in 2016.
The men’s singles final will take place on Sunday.
ESPN holds exclusive rights to the US Open in an $825-million deal which runs until 2026.