Bucks rev up with Harley-Davidson patch deal
The Milwaukee Bucks, of North American basketball’s NBA, have signed up Harley-Davidson, the famous US motorcycle manufacturer, as their first jersey sponsor.
Under the ‘multi-year global agreement’, Harley-Davidson’s black and gold logo will appear on the Bucks game jerseys starting in the forthcoming 2017-18 season.
Matt Pazaras, senior vice-president, business development of the Milwaukee Bucks, commented: “It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership.”
Sean Cummings, Harley-Davidson senior vice-president, global demand, added: “At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders. Our sponsorship with the Milwaukee Bucks not only unites two of the world’s favourite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories.”
The Bucks are the 12th NBA team to have secured a jersey sponsor since the league lifted a long-time ban on such branding, with 18 teams yet to agree deals.
Under the terms of a three-year pilot programme, the logo of a sponsor can be displayed on a patch measuring approximately 2.5 inches by 2.5 inches opposite the logo of Nike, the US sportswear giant which is taking over as the kit supplier of the NBA in 2017.
Last week, the Denver Nuggets signed up Western Union, the international payments company, as their first patch sponsor.
Image courtesy of the Milwaukee Bucks