Facebook rolls out new video service featuring sport
Facebook, the social media giant, is launching a new video service which will feature live and on-demand coverage of sport.
The new ‘Watch’ tab will be accessible via Facebook’s website and offer coverage of North America’s Major League Baseball and Major League Soccer and Mexican soccer's Liga MX under existing tie-ups with these leagues.
The service will also include original programming from National Geographic, the US environmental television channel, A+E Networks, the US entertainment channel, and Billboard, the music website.
Commenting on the new service, Mark Zuckerberg, co-founder and chief executive of Facebook, said: "Watching a show doesn't have to be passive. It can be a chance to share an experience and bring people together who care about the same things."
Facebook has been providing live streamed content for some time and recently launched a new live video feature for its users.
Under the deal with MLB, Facebook is streaming 20 Friday night games for the remainder of this season.
The once-per-week streams are available free to Facebook users in USA.
Facebook’s tie-up with Liga MX includes the broadcast of 46 live games free of charge and exclusively in English on the platform.
The deal, which involves streaming coverage on Facebook in USA only, is the result of a deal with Univision, the US Spanish-language broadcaster, which holds the rights to the home matches of 13 of Mexico’s 18 top-flight clubs.
Facebook is live-streaming at least 22 regular season soccer matches from MLS this season, as part of a deal with the league and Univision.