Eir Sport lands rights to US PGA Championship
Eir Sport, the Irish pay-television broadcaster, is to show this weekend’s US PGA Championship after picking up rights to the golf event.
The broadcaster will televise all four days of the event, which gets under way tomorrow at Quail Hollow in Charlotte, North Carolina.
It will be the second of golf's ‘major’ tournaments that Eir Sport has broadcast this year, following its airing of the Masters in April.
In the UK, there will be free-to-air coverage of the 2017 US PGA Championship after the BBC, the country’s public-service broadcaster, picked up rights to the event.
The BBC’s main channels are also available in Ireland, meaning viewers there can also follow some action on free-to-air television, but not the many hours of content that will be shown on the public-service broadcaster’s ‘red button’ service.
Following the news that UK pay-TV operator Sky had lost the rights to the tournament in the UK and Ireland, an initial one-year deal was concluded with the BBC for both linear channels and online platforms.
Sky, the dominant broadcaster of golf in the UK, held the rights to the tournament in a 10-year deal, which expired after last year’s tournament.