US pay-TV sector loses 612,000 subscribers in first quarter
The US pay-television market lost 612,000 subscribers in the first quarter of 2017, a study has found.
According to Dataxis, the media analysis company, the number of US pay-TV subscribers totalled 100.3 million in the first quarter of this year, a 0.6-per-cent drop compared with the final period of 2016.
The company found that cable subscriptions remained stable with only a 0.2-per-cent fall in the number of subscribers, as the total reached 58.4 million in the first quarter.
Direct-to-home platforms, such as US telecom giant AT&T’s DirecTV, suffered the largest number of losses, with 1.3 per cent of customers cutting their service.
The number subscribers to IPTV services totalled 6.3 million in the first quarter of this year, accounting for a 3.1-per-cent loss.
Over-the-top platforms were the only service to boost their subscriber base, reaching 2.4 million, a 6-per-cent lift.
In May, industry research publication Informitiv reported that pay-TV platforms in USA experienced their biggest-ever fall in subscribers in a single quarter at the start of the year.
The services are said to have lost over half a million subscribers between the start of January and the end of March.
The 0.6-per-cent drop compares with a fall of 1 per cent across the whole of 2016 and this study follows a similar pattern of sustained subscriber losses across the US TV industry.
US magazine Variety recently estimated that the number of subscribers to US sports broadcaster ESPN is set to fall from 94.3 million in 2015 to 87.4 million by the end of this year.
In November last year, the US sports media giant dropped below 89 million subscribers for the first time in 10 years, and it has lost a further 1 million subscribers since January, according to Nielsen.