Report: Gaming-related content outperforms ESPN and HBO audiences
Video game-related content now attracts more viewers than traditional content on US pay-television channels ESPN and HBO, and subscription video-on-demand service Hulu, according to report by market research company Super Data.
The report claims that gaming content such as eSports, live video game streaming and other related videos has a global audience of 665 million.
Platforms like the Amazon-owned Twitch platform, which claims to have annual viewership of 185 million and 9.7 million daily users, are outperforming HBO, ESPN, Hulu and its rival subscription video-on-demand service Netflix, according to the study.
In addition, Super Data estimates that 46 per cent of the gaming audience is female and has an average income of $58,000.
The report projects that advertising and consumer spending on platforms with gaming-related content will reach $4.6 billion by the year’s end.
(Source: Super Data)
Despite the huge global audience that it is estimated watch gaming-related content, many eSports events attract low audience figures on television.
Yesterday, Electronic Arts, the video game publisher, revealed that a total of 73,000 people watched its prime-time coverage of the Madden 2017 American football eSports competition on the NFL Network, the American football league’s pay-TV channel.
Last year, Sky Deutschland, the German pay-TV broadcaster, only attracted an average audience of under 5,000 subscribers for its coverage of the Virtual Bundesliga final, the German eSports competition based on the popular EA Sports Fifa video game.
Meanwhile, Microsoft, the computer software giant, Mediapro, the Spanish sports rights agency, and telecoms company Orange have teamed up to create an eSports think tank.
Mediapro, which owns Spain’s League of Professional Video Games competition, Orange, a sponsor of the eSports league and French soccer’s Ligue 1 equivalent, and Microsoft have said the working group will meet regularly and publish annual and reports and studies on the eSports industry.