LaLiga ready to provide streaming platform for minority sports
Spanish soccer’s LaLiga is offering national federations of other sports a total of €3 million ($3.2 million) to stream their events in 2017, but there are no plans for a dedicated channel at this stage.
The league plans to provide live coverage on the LaLiga4Sports platform it established last year to give exposure to minority sports.
The launch coincided with a deal, also involving Spain’s Higher Sports Council (CSD), in which LaLiga paid €5 million to the federations in return for advertising on clothing and perimeter boards.
The CSD is no longer involved, but LaLiga is holding individual meetings with the federations to convince them to sign over their streaming rights.
Pipe Gómez, the co-ordinator of the programme, told Spanish newspaper AS: “They are not going to be sold. We only want to broadcast and offer a window with the leverage of football.
“We only want them [the federations] to have a product, and we’ll have to work very hard for it. At the moment thinking about a [multi-] sports channel is far away.”
The sports federations already benefit from a 1-per-cent share of the proceeds from the sale of Spanish soccer television rights, estimated at €15 million in the 2016-17 season, to cover the social security of elite athletes. This was enacted in a clause in the Royal Decree of 2015 in which LaLiga rights were centralised.
It is not known how much each individual federation stands to receive from the league for streaming rights or how much of the €3 million would go towards the social security costs.
However, there is no conflict with existing rights deals with Teledeporte, the free-to-view sports channel of public-service broadcaster TVE, and the federations are believed to be well-disposed towards a streaming tie-up with LaLiga, with one president quoted as saying: “They’re going to pay me for something I do already without receiving money.”
The proposal comes amid demand for future internet coverage of minority sports in Spain, with the ADESP, the Spanish Sports Association, which represents the individual federations, said to have received an offer from another company for amalgamated streaming rights, and Eurosport also thought to be interested, having acquired pan-European broadcasting rights to the Olympics from 2018 to 2024.
• Sportium, the Spanish betting operation, has extended its sponsorship of LaLiga by two years, until the end of the 2018-19 season, according to reports.
The renewal is said to be worth €5 million ($5.4 million) per annum.
Under its current deal, which came into effect in 2014, Sportium benefits from advertising in stadia in the top two divisions, on television and on the LaLiga website and social media platforms.
Sportium launched in 2007 as a joint venture between UK bookmaker Ladbrokes and Spanish gambling company Cirsa.