Fenaert follows World Cup to Russia in new Octagon role
Octagon, the international sports and entertainment agency, has relocated Matthieu Fenaert from Brazil to Russia to head up its activity in the country ahead of the 2018 Fifa World Cup.
As executive director of Octagon Russia, based in Moscow, Fenaert (pictured) will oversee the agency’s marketing and events business as the country hosts the 2017 Confederations Cup and next year’s World Cup.
Fenaert has spent eight years at Octagon, latterly as co-managing director of Octagon Brazil where his team worked on the campaigns of six sponsors of the 2014 World Cup, including AB InBev and Johnson & Johnson, and three hospitality clients in Brazil managing over 500 activations and 100 hospitality events.
Fenaert’s team subsequently worked on behalf of 10 clients, including official partners Cisco, Skol and Estacio, at the 2016 Olympic Games in Rio de Janeiro.
Jeff Ehrenkranz, president, marketing international, at Octagon, said: “Matthieu is a trusted leader at our company and is well respected by clients and rights-holders alike.
“Octagon’s practice in Russia will flourish under his leadership. We’re excited to create campaigns and experiences for our clients that earn attention across the globe. Octagon is the only agency that has someone in Moscow fulltime with such an extensive Fifa World Cup and Olympic Games pedigree.”
Last month, Aykan Azar, previously the other co-managing director at Octagon Brazil, was appointed as the agency’s new managing director for South East Asia.