Tough Mudder adds Lucozade Sport to sponsorship portfolio
Tough Mudder, the series of extreme obstacle course races, has signed up Lucozade Sport, the UK-based sports drink brand, as a sponsor for events in the UK over the next two years.
Under the deal, Lucozade Sport becomes the official sports drink of Tough Mudder’s events in the UK for the 2017 and 2018 seasons.
Tough Mudder adds Lucozade Sport to its growing portfolio of sponsors, which includes Vega, the official protein shake of events in USA, For Goodness Shakes, which has been named in the same category of sponsorship for events in UK, and Fisherman’s Friend, the mint sweet brand, which is the official lozenge partner of events in Canada.
Merrell, the USA-based outdoor shoe brand, has been a presenting global sponsor of Tough Mudder since 2015.
The 2017 World’s Toughest Mudder race takes place in Las Vegas, USA on 11 and 12 November.