Scudamore to co-chair UK’s new Sports Business Council
Richard Scudamore, executive chairman of English soccer’s Premier League, has been named co-chair of the UK government’s new Sports Business Council.
Scudamore, who has worked for the Premier League since 1999, is to lead the new group alongside Tracey Crouch, the UK’s minister for sport.
The Sports Business Council has been created to assist UK-based sports organisations and companies in developing business plans and acquiring financing.
The council will also be responsible for encouraging the use of technology such as apps and smartphones, in sport and physical activity.
Commenting on his appointment, Scudamore said: “Sport has long been recognised for the cultural and social benefits it brings to the country. Increasingly, it is apparent that a strong and vibrant sports economy is making a significant contribution to the overall economy, in terms of development, employment and tax, at both a national and local level.
“I am extremely pleased that Government has recognised this and am looking forward to helping shape policies that will cement and further enhance the UK's reputation for sporting excellence whether hosting events, delivering community facilities and programmes, setting standards in governance as well as attracting the investment that makes this all possible.”