Michelob Ultra renews PGA Tour tie-up
Michelob Ultra, the beer brand of brewer Anheuser-Busch, has renewed its sponsorship of golf’s PGA Tour until 2020.
Under the deal, Michelob Ultra, which has sponsored the tour since 2002, is to remain the official beer sponsor of the PGA Tour and the PGA Tour of Champions, the series for players aged over 50.
In addition, Anheuser-Busch’s O’Douls brand is to serve as the official non-alcohol brew of the two tours.
Michelob Ultra is also the exclusive beer partner of social media giant Twitter’s live streaming coverage of the PGA Tour.