Thailand to host Thomas & Uber Cup Finals as Infront secures Total renewal
Thailand is to host its first major badminton event in 40 years after being awarded the 2018 BWF Thomas & Uber Cup Finals.
Bangkok was awarded the hosting rights, ahead of a bid from New Delhi in India, at the Badminton World Federation’s council meeting in Kuala Lumpur on Saturday.
Basel in Switzerland was selected as the host for the 2019 BWF World Championships, beating a rival bid from Tokyo, which is staging the Olympic Games in 2020.
In addition, Nanjing and Nanning in China were awarded the 2018 BWF World Championships and 2019 BWF Sudirman Cup, respectively.
Meanwhile, the BWF today announced a renewal of its long-term sponsorship deal with Total, the international energy giant.
Under the extended deal, Total is to remain the title sponsor of BWF major events until 2021. Total’s present agreement with the BWF, which was signed in 2015, was set to expire in 2018.
In addition, Total will continue to be the official energy partner for the Sudirman Cup, Thomas & Uber Cup Finals and World Championships.
The BWF said the renewed tie-up is to include greater exposure on digital platforms as well as more fan engagement opportunities.
The three-year deal is the second major sponsorship to be brokered by Infront Sports & Media since the agency became the exclusive commercial partner of the BWF in an eight-year agreement announced last September.
Earlier this month, Infront secured a deal with Yonex, the specialist badminton equipment manufacturer, which signed up to be the official equipment partner for the BWF’s major events.