Tough Mudder tasks ESPN with global media rights duties and expands to New Zealand
Tough Mudder, the series of extreme obstacle course races, has agreed a multi-year deal with ESPN Media Distribution, the media rights arm of the sports broadcaster, to distribute the global media rights to its events.
ESPN Media Distribution will be responsible for selling international digital and linear broadcast video rights to the series, including its original video content, across the 2017 and 2018 seasons.
The programming will include the multi-episode World’s Toughest Mudder series, as well as the Toughest Mudder, Mission Mudder and Challenge Within documentaries.
Tough Mudder’s latest media agreement follows content tie-ups with Sky Sports, the UK-pay TV sports broadcaster, and US networks CBS Sports and CW.
Sky airs a range of original video content from the series on its Sky Sports Mix channel (which is available to non-sports subscribers), including the 2016 World’s Toughest Mudder race and a behind-the-scenes short video series following UK Tough Mudder athletes.
In addition, Tough Mudder has today agreed a multi-year deal with SME360, the Australia-based sports and entertainment agency, to bring the race series to New Zealand for the first time.
SME360 becomes the official licensee of all Tough Mudder events in the country and will kick off its involvement with an event at Hampton Downs Motorsport Park in November.
Last year, Tough Mudder signed a similar multi-year deal with IMG, the international sports and entertainment agency, to bring its events to China, UAE, Japan, Singapore and South Korea.
Tough Mudder capped off its announcement today by unveiling its new sponsors for the forthcoming season of events.
Vega has become the official protein shake of Tough Mudder events in USA and For Goodness Shakes has been named in the same category of sponsorship for events in UK. Fisherman’s Friend, the mint sweet brand, is now the official lozenge partner of events in Canada.
The 2017 World’s Toughest Mudder race takes place in Las Vegas, USA on 11 and 12 November.