ProSiebenSat.1 secures Volleyball Bundesliga rights for newly-acquired Sportdeutschland.TV
The deal covers live rights to all matches from the men’s and women’s leagues to be shown on Sportdeutschland.TV, the online television portal recently acquired by ProSiebenSat.1.
Sportdeutschland.TV will broadcast all games in high-definition, having also shown a selection of Volleyball Bundesliga matches last season.
7NXT, ProSiebenSat.1’s digital business, recently completed its acquisition of a majority stake in DOSB New Media GmbH, which operates Sportdeutschland.TV, buying the controlling shareholding from the German Olympic sports federation.
The Volleyball Bundesliga said that ProSiebenSat.1 will also market the league, although did not provide any specific details.
ProSiebenSat.1 has acquired the rights for two seasons with the option of an additional season thereafter.
Zeljko Karajica, managing director of the German arm of ProSiebenSat.1, said: “We have won a strong partner that optimally supplements our existing activities in sports business.”
Sportdeutschland.TV was formed in 2011 and shows coverage of more than 70 sports events via live streams and on-demand video.
ARD and ZDF, the public-service broadcasters, show highlights of the Volleyball Bundesliga under a deal that expires in 2017, while live games were previously streamed on Spobox TV, a platform of German internet firm GIP, under a production and broadcasting deal signed in 2012.
Oliver Beyer, managing director of DOSB New Media, said that the production of matches would be significantly improved with up to five cameras to be used at each match.
Beyer said that there were between 1,500 and a “five-figure” number of viewers on computers, tablets and televisions last season. A total of 150,000 viewers watched coverage last year when Sportdeutschland.TV acquired rights to Germany’s semi-final against Poland at the FIVB Men’s World Championships.
The women’s Bundesliga season begins on 15 October and the men’s league starts one week later, and league officials are still searching for a title sponsor.