Amazon pulls in average of 372,000 viewers for NFL debut
Amazon, the e-commerce giant, attracted an average audience of 372,000 for its first live-stream of NFL American football’s Thursday night games.
The Green Bay Packers 35-14 defeat of the Chicago Bears reached 1.6 million total viewers worldwide on Amazon Prime Video, the website’s subscription service.
The average viewer watched around 55 minutes of the game, according to Amazon.
Amazon’s viewers accounted for 2.5 per cent of the total audience for Thursday Night Football, which also aired on US national network CBS and the NFL Network, the league’s subscription television channel.
Amazon streamed the game in 187 countries but it is expected that the majority of viewers watched the game in USA, where the platform has 54 million Prime subscribers.
The game pulled in an average-minute audience of 15.1 million across all platforms, including CBS and its streaming service, Amazon, and the NFL’s linear and over-the-top offering.
Earlier this year, Amazon beat rival Twitter to the season-long package of matches in a deal said to be worth $50 million.
In 2016, Twitter paid a reported $10 million to live-stream 10 NFL Thursday night football games also shown on CBS and fellow national network NBC during the regular season.
Twitter’s inaugural stream last year drew an average-minute audience of 243,000.
The NFL said that Twitter averaged 2.7 million viewers tuning in for at least three seconds of a given broadcast.