Sky Deutschland to remove Bundesliga paywall for second time this season
The Borussia Dortmund-Hamburg clash on the evening of 4 April will be shown on Sky Sport News HD, which was made available free of charge at the start of December in a bid by Sky to win more subscribers by showcasing its coverage to a wider public.
December’s Bundesliga fixture between Mainz and Bayern Munich was the first to be made available on the freely accessible Sky Sport News HD, and was watched by an audience of around 515,000 viewers in Germany.
The Dortmund-Hamburg match will also be aired on Sky Sport Bundesliga 3 HD, a pay-TV channel, and via the Sky Go streaming service.
Sky has also aired matches of the German national handball team on Sky Sport News HD.
The sports news channel, which launched in 2011, will show highlights from the Friday and Sunday games in the second-tier 2. Bundesliga from next season onwards as Sky’s new Bundesliga rights contract kicks in.
Sky currently pays an average of €485.7 million ($516.1 million) per season for its multi-platform rights to the Bundesliga and will pay an 80-per-cent increase from 2017-18 onwards as its €876 million-per-season agreement begins.