Facebook lands another streaming deal in tie-up with MLS and Univision
Facebook, the social media giant, is to live stream at least 22 regular season soccer matches from North America’s Major League Soccer this season, as part of a deal with the league and US Spanish-language broadcaster Univision.
Facebook has picked up the exclusive English-language streaming rights in USA to the games, which will be accessible via Univision Deportes’ Facebook page, with coverage beginning on 18 March.
In addition, MLS is to produce 40 ‘Matchday Live’ programmes, which will be streamed on the MLS Facebook page.
Univision Deportes has television rights to the MLS in an eight-year deal, which runs until the end of the 2022 season, and is worth around $15 million per year.
The Univision family of networks televises a game of the week on Friday evenings, primarily on UniMás, and a wrap-up show on Sundays.
Facebook has stepped up its live streaming of sport and was reported last month to be in discussions with Major League Baseball to stream one game a week. It recently landed a deal to show 46 live games from Mexican soccer's top-tier Liga MX in USA, in a deal also struck with Univision.
Facebook has recently revealed streaming agreements with the World Surf League and Australian basketball’s WNBL Grand Final Series.
Social media rival Twitter has so far secured the most streaming deals with North American professional leagues, as it has a content partnership with basketball’s NBA and won the competitive tender for the global live streaming rights to the 10 NFL American football Thursday night games last season.