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04 Aug 2017
With this year's NFL games in London looming, Sportcal Insight spoke to Melissa Brown, NFL UK’s vice-president of commercial partnerships, about the league's long-term commercial ambitions.
03 Aug 2017
In the run-up to the new 2017-18 soccer season, we analyse the playing shirts of all 38 clubs in the top divisions of England and Germany to track the development of club sponsorship in each league.
19 Jul 2017
Rio 2016 generated the largest impact during the last Olympic cycle. Which major sports events make the Top 25?
14 Jul 2017
Changes to the line-up of sponsors for the world's major sporting events in recent years reflect the growing influence of Asia and the location of forthcoming Olympic Games, and the shift eastwards shows no sign of abating - especially if, as seems likely, China is awarded the Fifa World Cup for the first time.
30 Jun 2017
Sport continues to generate enormous holistic benefits for host cities and nations but more needs to be done to understand and express these benefits and the fans that engage with these events.
22 Jun 2017
The commissioning of a new Twenty20 cricket tournament in England in 2017 has been controversial. The England and Wales Cricket Board and the county teams are behind the decision but are they taking too much of a gamble?